Top 10 Tweets from Future Scope 2016

So a day on from Future Scope with what was one of the most enjoyable and innovative conferences in recent memory. It was a day to try to wrap your head around the level of disruption that is happening as a result of digital and emerging technologies and what it means for companies going forward. To summarize what was a great day of stats,facts and figures we’ve rounded up our Top 10 Tweets from Future Scope 2016.

@Kevin MacSweeny

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John Hurley, the CTO of Ryanair provided the audience with a lot of entertainment as the morning drew to a close with his presentation on the evolution of Ryanair. He discussed how the company has transformed through embracing Digital and how as a result they now carry over 100M passengers per year. The tweet above shows glimpses of Ryanair’s older, let’s say “less Friendly” strategy.




Jules Spillane, head of innovation at Accenture, explained how companies lack of ability to transform digitally leaves them open to risk to becoming completely irrelevant in the marketplace. Half of the Fortune 500’s disappearing since 2000? That’s a pretty scary stat.



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Russel Boland’s keynote regarding Data Insights gave the audience some hard hitting statistics about the amount of data we now create daily and the amount we’re estimated to create in the next 20 years. Some staggering figures, none more so than the one above.



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Niamh Bushnell, the Dublin Commissioner for Startups spoke wonderfully about how Ireland has the opportunity to become a global hub for Entrepreneurship, innovation and disruption. To make this happen people’s perceptions need to shift from as she put it “The land of Leprechauns to the land of Unicorns”



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Olly Sewell’s presentation gave us enough trends to last us a lifetime. The theme of the talk? The evolution of communication and how companies must recognize that the shift towards consumers using mobile is far greater and coming far faster than we think. Will the next generation know what a desktop is? Who knows?



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Jules Spillane once again gave some interesting results that have come as a result digital disruption. One that stuck out for me was that the Top 5 skills on LinkedIn have been created in the past 5 years. Pretty hard to believe, but the correlation between digital disruption and the requirement of new skills is evident.



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IoT has certainly been the hot topic of 2016 thus far. We continuously hear and read about the markets value and when it will  hit its peak on the hype cycle. Leaving that aside, Russel Boland’s figures on the amount of devices we will see online by 2020 slightly boggles the mind.



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The creative world side panel had some very interesting discussions about the current and future state of advertising in what is a digitally immersed world. Ad blocking, something that has become more prevalent in the past couple of years results in making the marketers job much tougher, but also opens ups more opportunities for companies to be more creative and differentiate, an interesting take on it.



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Aerospace was a hot topic yesterday at Future Scope. Between Ryanair and their advancements in this area, to the discussions on how we will be traveling in 30 years’ time. The ‘Space’ definitely seems to of significant interest for VC’s, which always intrigues us.



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Last but not least, Dublin BIC let us all know late yesterday evening that Future Scope will be back again on the same date again next year. If this year is anything to go by, it’s a date to put in the diary.

Make sure to follow @tr3dent on Twitter for the latest updates on Digital Disruption, Data Visualization and Entrepreneurship


10 Medium Articles Every Aspiring Entrepreneur Should Read

Over the past 5-6 months checking medium has incrementally moved its way into my daily routine slowly but surely. As the platform grows, as does the quality of content that is shared on it. The product itself isn’t the most innovative thing that we’ve ever laid our eyes on, however with the rise in people sharing their thoughts through writing, medium came to the market at just the right time, and thus is one of the main platforms where people can now both curate and consume their content in one convenient location.

“Entrepreneurship” is often a hot topic on medium and there is usually no shortage of people sharing their latest take on it. The beauty of medium is that some of the world’s most successful entrepreneurs regularly share their latest stories and anecdotes on life as an entrepreneur. After condensing it down here are our 10 Medium articles every aspiring Entrepreneur should read.

  1. 7 Rejections. This article was written by Brian Cheskey, the Co-founder and CEO of Airbnb. The piece shows some of the email replies he received from potential investors in the early days of Airbnb and goes on to highlight the struggle entrepreneur’s face when trying to raise capital in order to get a startup off the ground.


  1. Do Fewer Things, Better. Written by Dharmesh Shah, the Founder and CTO of Hubspot, a powerhouse in the inbound marketing world. The article focuses on what founders can do to batten down the hatches and concentrate on what customers actually want in order to become a successful player in their chosen space.


  1. My Advice for First-Time Entrepreneurs. This piece written by Gary Vaynerchuk outlines his thoughts on what it takes to make it as a truly successful entrepreneur. Advice about being practical with your money and realizing that entrepreneurship is a huge commitment are just a couple of pointers that he outlines throughout.


  1. How To Make Something People Give a Sh!t About. This piece written by Jon Westenberg is a no-nonsense take on what it takes to build a successful product or service. Throughout he identifies things such as building something you really care about and having a work ethic that matches.


  1. I’m going to tell you a story about the most successful person I know. This article tells a story of how James Altucher convinced one of his most successful friends to invest in his company in the early stages. Eventually the company went bust after further money was invested and employees were poached, however, Altucher tells a tale of how things panned out and identifies a key ingredient that he believes was at the core of his anonymous friend’s ultimate success.


  1. The 37 best websites to learn something new. Kristyna Z’s article isn’t in any ways motivational or insightful, but instead acts as a fantastic repository of websites and apps that can teach you anything in the world of science, art and technology. It is easy to see why this is one of the most liked articles on Medium as it has undoubtedly enabled many people to expand their knowledge and learn new skills, which ultimately has led to a lot of successful businesses being created.


  1. The best startup advice you’ll ever receive. This article by Product Hunt answers some of the many questions that Product Hunt live guests are consistently asked. Guests include the likes of Jack Dorsey, Andrew Chen, Brit Morin and so on. The answers act as an insight into how some of the world’s most successful entrepreneurs think.


  1. CEO Advice from a New CEO. Having worked along some of the world’s greatest CEO’s, Biz Stone shares five lessons he’s learned along the way. He talks about how he has identified small traits that he has admired in different leaders and how he tries to adopt these traits and implement them within his new CEO role.


  1. Growing Kids and Growing Companies. For Entrepreneurs out there who are trying to strike a balance between raising a family and growing a company, this Ev Williams article is a must read. The piece acts as a timeline of his live and how he managed his work-life balance to become an incredibly successful entrepreneur.


  1. Scaling LinkedIn with Jeff Weiner. This article, from Chris McCann, a community lead at Greylock Partners goes through an interview that Reid Hoffman did with Jeff Weiner at Stanford University. Weiner answers a series of questions about his approach to scaling LinkedIn when he became CEO back in 2008. He talks about how LinkedIn’s vision and culture shaped the way the company strategically scaled over time. Definitely one to read if your company is nearing that ever daunting stage of scaling.


At the end of the day, Medium=content and similar to Twitter, there is nothing stopping influencers utilizing the platform to write content and engage their audience. If you’re looking for tips, tricks or stories from some of the world’s leading entrepreneurs, get reading, equally, if you’re looking to write your own masterpiece, there is no better place.




When does a Startup stop being a Startup? The line is blurry

In 2016, its never been trendier to set up your own tech company with the intent of becoming the next billion-dollar startup. I’ve only been around the tech scene for a short period of time but I noticed there are a couple of main reasons for this. The first is mankind’s ever increasing dependency on technology, which is understandable. While the other is the medias promotion of entrepreneurship as a very viable and lucrative means of making a living, which it can be, providing you have a quality product or service and there is a market for it of course.

This got me thinking. The thing about startup companies is that few of them succeed and a question that I’ve often asked myself is for the ones that do prosper, when do they stop being a startup and start being a company? When do they cross that line and officially say “Ok were no longer in survival mode, were in corporate mode now” The thing is, there is no real tangible metric to measure when a company is no longer a startup, you can’t point to an exact date and say “On this day, Google was no longer a Startup” Still confused I started doing a bit of research online (Using Google) and found some interesting theories as to when a startup can no longer be deemed startup worthy. Here’s a few I found.

“When you no longer rely on VC’s to pay your employees or run your business”

“If you can afford to buy another company, you no longer make the cut as a startup”

“If you are more than 10 years old, have more than 100 employees or have 100 million + in revenue, I’m sorry but you’re no longer a member of the startup club”

 “When you employ a HR department you’re probably no longer a startup”

“When you swap noodles for beef at dinner I think you might be just leaving the startup ranks”

These were just a select few from the hundreds I came across and I must say, some held more validity than others. Y Combinator Co-Founder Paul Graham defined a startup as “a company designed to grow fast” so does that mean that a startup becomes a company when the level of their growth plateaus? Again, I’m not so sure.

To be honest I think it boils down to your choice of words. If a startup wants to be labelled a startup even after its raised buckets of money and employed hundreds of people, I think that’s fine. At the end of the day it’s all just semantics and a company can really label itself in anyway it pleases.

With that being said, that’s merely just my opinion and although I’ve seen the opinions of all those folks on the internet, I’d like to get your thoughts on when a startup can no longer call itself a startup. Similar to above, I’m sure the answers will vary. Tweets us your thoughts @tr3dent.




10 Entrepreneurs you need to be following on Snapchat!

It’s pretty obvious that Snapchat is currently having its breakout moment. Not only has the amount of video views rocketed into the billions per day but we’re now seeing more and more brands and influencers flocking towards the platform in order to be among the early adapters to distribute unique and valuable content.

If you happen to be jumping on the Snapchat wagon for the first time it can be tough to find people that are worth following. There is no suggested search or lists. Nevertheless, if  Startups, Entrepreneurship, Growth and Marketing are your thing, these 10 Entrepreneurs are a must follow on Snapchat.

1. Justin Kan

Justin is a partner at Y Combinator and is very well known for his success as an entrepreneur. He was the founder of and following that Twitch, which was eventually acquired by Amazon for $970M. Not bad eh! What to expect by following Justin? Lots of startup advice, growth strategies and an inside look into life at YC.

2. Gary Vaynerchuk

A lot of you may already know Gary Vaynerchuk or “Garyvee” as he’s often refereed to. Gary is the Founder and CEO of Vaynermedia, a New York based social media agency. He is also a four time NYT best seller with his latest book AskGaryVee breaking a whole host of records. What to expect from Gary? A lot of leadership and growth marketing advice and an insight into the daily life of a serial entrepreneur and investor. If you’re going to watch his snaps, be prepared for the word “Hustle” to come up a lot.

3. Morgan Brown

Probably one of the more frequent snapchatters on the list, Morgan gives daily insights on how to effectively grow your business. Morgan is the COO of Inman News and the Co-author of “Startup Growth Engines: How Today’s most Successful Startups Unlock Extraordinary Growth” A veteran of startup marketing, Morgan previously helped launch and was heavily involved at  Y-Combinator backed TrueVault. What to expect? A lot of Q&A, growth marketing tips as well as some of the cool events he attends.

4. Everette Taylor

Everette is the Founder and CEO of MilliSense and is also a leader within the growth and marketing department for new projects at Microsoft. What to expect? Pretty much anything from invaluable leadership tips to heading over to Jamie Fox’s house for Sunday Brunch. (Yup that happens)

5. Mark Suster

If you are interested in Venture Capital then Mark Suster is a must follow on Snapchat. His “Snapstorms” every day range from the life of Silicon Valley VC to how to effectively grab someone’s attention with an email. Practical advice people.

6. Justin Wu

Justin is the founder of Vtymn and is a self-proclaimed growth hacker. The best thing about following Justin? The sheer quantity of tools he shares every day that will allow you to grow your business without spending a fortune. His tips and tricks on how to grow your business using free online methods means that following Justin is a prescription for any budding entrepreneur.

7. Chris Sacca

Chris is one of Silicon Valley’s most prominent investors. With investments in companies such as Uber, Twitter and Stripe, Sacca is now a Billionaire. Reasons to follow? It’s pretty cool to get an insight into one of the top venture capitalists in Silicon Valley while simultaneously seeing how such a forward thinking guy lives his life.

8. Talia Wolf

Talia is the founder of which is a conversion optimization agency that focuses on consumer psychology. She is also the CMO of Banana splash and a marketing genius when it comes to mobile and optimization. What to expect? Well you are guaranteed daily snaps from Talia and similar to Justin Wu who I mentioned above, you will be inundated with indispensable tools that will aid you in the optimization of your websites.

9. Matt Mazzeo: 

Matt is a partner of Chris Sacca at Lowercase Capital and again his snaps generally focus on his life as a VC. Previously, Matt was a part of digital and venture efforts at Creative Artists Agency. Mazzeo’s snaps generally focus on his daily adventures which usually entail bumping into some pretty interesting people, whether it be it a fellow VC or a founder of one of Silicon Valley’s hottest startups.

10. Garry Tan

Garry is a former partner at YC (I know, the YC folk love Snapchat) His Snapchat stories are a blend of travel, family and Startup advice. Although not as frequent as other snapchatters on the list, when he does snap some words of wisdom, you tend to take note.

A theme with all these people is that they tend to pretty forward thinking, and the correlation is pretty  consistent when you see how they have adapted early and jumped on Snapchat to build a powerful brand and deliver quality content and advice simultaneously.

The real benefit of Snapchat is…. Never mind, I’ll just let Gary Vee explain.


Last but not least add myself @startupshed. I’ve been recently promoted to Chief Snapchat spokesperson for Tr3Dent (big responsibility I know) so you’ll get an insight into the day in the life of a startup.

snapchat mike


Data Visualization TED Talks you must check out

So we recently wrote a piece on the Top 10 Data Visualization Experts you should be following on Twitter, which you can find here if you’re wondering. To follow up on that we decided that we would enlighten you with our Top 5 data visualization TED Talks. The five talks below are all very different but all have one thing in common, they are all extremely thought-provoking and allow you to look at data in an entirely different and alternative way. So with that being said, here’s our 5 must see data visualization TED Talks, enjoy!

Hans Rosling

One thing is guaranteed, you will most likely not see a TED talk that has such a high level of insightfulness combined with humor and urgency than the one here from Hans Rosling. His passion for data and looking at data from different perspectives is something that has never been seen before. It has been said that his talks have the “drama and urgency of a sportscaster” which is not something you would often associate with a professor of global health. With that being said his TED Talk on debunking the myths of the so-called developing world is a must watch.


David McCandless

David McCandless’s entire philosophy revolves around making information and data beautiful. Throughout this intriguing talk he turns large, complex data sets like worldwide military spending, media data and Facebook relationship status’s into engaging simple visualizations that allow the viewer to tease out patterns and trends and make connections between the data. He admits that he only recently began designing himself but his emphasis on design shows us how important it is when creating beautiful visualizations.


Aaron Koblin

Artist Aaron Koblin is widely known for taking vast amounts of data and often times taking vast amounts of people and transforming them into fascinating visualizations. Within this talk he demonstrates visualizations ranging from the tracing of airline flights across the United States to cell phone usage in large cities. His combination of artistic flair and hard hitting data often makes for an intriguing outcome and that is vividly seen throughout this talk as he showcases some of his finest work.


Jer Thorpe

Jer Thorpe’s talk on how we can utilize data really puts into perspective how valuable human context is in order to have a relatable understanding of the data we look at. Too often people look at data as being abstract information as opposed to a bank of invaluable knowledge that can provide outstanding insights and change the way we look at things. In this talk Jer shares his moving projects from graphing and entire year’s news cycle, to mapping the way people share content across the internet. A real thought provoking message through-out.


Chris Johnson

Chris Johnson, who is the Director of scientific computing and the imaging institute at the University of Utah discusses the breakthroughs in creating digital visualizations of large data sets. Throughout the talk Johnson breaks down the actual size of data and delves into the amount of data we are now creating. We now create more data in two days that we did from the beginning of civilization up to 2003. Some astonishing statistics throughout and a must watch if you want to truly get your head around how much data we now accumulate and the ways we can visualize it.


We can often get bogged down with the traditional ways to visualize our data that we frequently forget to allow ourselves to think outside the box and realize that looking at data in abstract ways can often highlight different and often times vital information. We hope you picked up data viz tricks to add to your arsenal.

Top 10 Data Visualization Experts to Follow on Twitter

The world of Data Visualization is changing. Companies repositories of data are now growing so fast that the need for newer and more innovative ways to visualize data is finally upon us. The question is, who do we look to for the latest trends and themes in the Data Visualization game and who are the industry influencers? Well, we decided to investigate.

Below are our top 10 Data Visualization experts to follow on Twitter.


David McCandless

David McCandless is the author of the well-known blog and book Info is Beautiful and is one of the most well-renowned data influencers in the industry. His TED Talk is a prescription for all data enthusiasts. In recent years he has been exploring the use of data visualization and infographics to explore new directions for journalism and to discover new stories in the seas of data surrounding us. An alternative yet intriguing way of looking at data.


Aaron Koblin
Aaron Koblin is an American digital media entrepreneur who is best known for his innovative use of data visualization. He is currently the Co-Founder and CTO of Vrse. Formerly he created the data arts team at Google and similar to David McCandless, Koblin’s TED Talk is a must for all data lovers. His knowledge surrounding data combined with his entrepreneurial instincts make following Koblin a smart choice if you wish to take your business to the next level.


Evan Sinar
Evan Sinar is DDI’s Chief Scientist and Director of the Center for Analytics and Behavioral Research. Evan is now a household name on Twitter within data science and data viz circles. With over 36K followers his posts frequently range from the history and origins of data to the different ways we can visualize data to make it more consumable.


Cole Nussbaumer
Cole Nussbaumer is renowned for her love of telling stories with data. She is the author of “Storytelling with data: a data visualization guide for business professionals” and regularly writes the popular blog If you’ve been lucky enough to attended one of her well-regarded workshops you’ll understand Cole’s love for looking at data from a holistic storytelling point of view. If you haven’t been fortunate enough to have seen any of these presentations, don’t worry, you can catch it here


Edward Tufte
Edward Tufte is an American statistician and professor of political science, statistics and computer science at Yale University. Tufte is noted for his writings on information design and as a pioneer in the field of data visualization. If you are looking for somewhere to go that will broaden your knowledge on data visualization and data science, Tufte’s Twitter isn’t a bad place to start.


Naomi Robbins
Naomi Robbins, a consultant and seminar leader who specializes in the graphical display of data is a must follow on Twitter if you want to learn how to clearly communicate your data with graphs. Robbins daily role lies in training employees of large corporations on how to effectively visualize data. She is also the author of “Creating More Effective Graphs” which you can find here.


Andy Kirk
Another big hitter in the world of Data Visualization, Andy Kirk is a UK based freelance data visualization specialist. He’s a design consultant, training provider and editor of Visualizing data among other things but his large following on Twitter is testament to his leading opinions on how companies can gain a competitive advantage by visualizing their data in different ways.



Scott Murray
Scott Murray is all about working with code, data and computation to craft interactive experiences. He is the author of Interactive data visualization for the Web and if you are looking at an alternative way of looking at your data, checking this guy out on Twitter is a must.


Enrico Bertini
Enrico Bertini is an assistant Professor at the NYU Polytechnic School of Engineering in the Department of Computer Science and Engineering. His research focuses on the study of effective data visualization methods and techniques to explore and make sense of large and often high-dimensional data. Enrico is also the editor of and his love for data can be vividly seen through the content he shares online. A must follow for any student of data visualization.


Noah lliinsky
Author of Designing Data Visualizations, Noah lliinsky specialized in information design and is passionate about data visualization best practices for different industries. His website states that he likes “to build things that are helpful and educational”



By following data visualization experts on Twitter, it will naturally give you a better grasp of what’s happening the world of data and how you can apply it to your own business to increase success. Take the opportunity to interact with these thought leaders and grow your network and who knows, maybe one day you might be one of the “go-to” people for the latest trends in the expanding world that is Data Visualization.

Have you any other data experts in mind that you feel should have made the list? If so, pop them in the comments section below or tweet us your thoughts @tr3dent


Want to learn about Business? Go work for a Startup!

So you’ve graduated from college and they’ve handed you the piece of paper. You begin to think, what’s next? Where do I go from here?

Logic will tell you to start the job hunt by looking at the reputable brands in the hope of earning a secure job that offers decent money while simultaneously adding another layer to your CV. And why wouldn’t you? That’s the logical thing to do right? It’s pretty much the path that I was sure I’d take when I was working my way through college.

On the other hand, if you were to ask yourself, what’s the best thing I could do that will enable me to learn about business, expand my way of thinking and get me the exposure I need that will allow me to learn the tools needed to be successful in my field down the road? Wouldn’t be cool to be in position a few years down the line when companies are saying “Ok, I NEED that person, they think outside the box”? Yup I think it would.

So you’re probably wondering by now, ok what’s the advantages of working in Startup land? Well here’s a few that I’ve noticed.

  1. Responsibility

When I began at working Tr3Dent, there’s no other way to describe it, I was thrown in at the deep end. I began on my first day and while most people who have graduated with a marketing degree go into the first day of their first real job and are greeted by a fully functioning marketing department, in my case I myself was now the marketing department. A little scary but I immediately got the sense “Ok I’m going to learn some stuff here”

  1. You learn, you learn a lot!

One of the best things about working for a startup means you often find yourself getting outside of your comfort zone. Somebody recently said to me “Get into a startup early enough and you’ll learn a lot” You will often get asked your opinion on strategy, product design and things you never learned from a book in college. Every day you’re soaking up stuff that you may not get by working in the corporate world at an early stage in your career.

Larry has a point!

  1. You’re not just a cog in the wheel

One of the main perks of working in small Startup is you almost immediately get to know how the business ticks and how your contributions can impact it. Your work will almost definitely have a direct influence on the business. Imagine how good that’s going to sound when you’re applying for jobs in the future?

  1. You’ll be in the eye of the storm

Most Startups are trying to change the way things are traditionally done, to simplify or are trying to create something new. The best thing about this mission is that all those working toward it are equally passionate and determined toward achieving it, therefore, you will find yourself in the midst of constant innovation, learning new things, learning to think differently, learning about real stuff.


Don’t get me wrong, by no means is working for a startup in the early stages of your career the only way to learn about the holistic structure of a business and how a company ticks, but what it will do is give you the exposure to learn new and different things that will undoubtedly stand to you in the future and help you along the path of professional success. So if the opportunity arises, go work for a Startup.

2016: The year of Smart tech and industry disruption?

Making tech predictions is an educated guess at the best of times, as well as a bit of luck. Which essentially means that the things that hit the headlines may not exactly be the things that people had predicted at the beginning of the year, remember QR codes? Yeah me neither. With that being said there is a few major themes that there is such a buzz around, it seems that it’s only a matter of time that they become a part of our everyday lives.

Virtual Reality

When I ask people about the next emerging technology, VR is usually top of the list. So is it an easy answer to give or will it really be a thing where we can’t remember life without it in a few years’ time? Undoubtedly, Virtual Reality was the buzz topic of 2015 and certainly has been touted as being the breakout technology of 2016. After attending Web Summit back in November I wouldn’t have questioned that prediction because it was EVERYWHERE. According to research firm Juniper, about three million VR headsets will be shipped this year. That doesn’t seem to be an impressive quantity, however it is a significant start in an area that the average consumer isn’t all that familiar with just yet. In a market that is set to be worth 30 billion in 2020, Virtual Reality’s main use initially will be gaming, however, its potential uses in training, education and even as a marketing tool are substantial. It’s inevitable that VR will play a huge part in our lives at some point, however, will the cost and quality have a big say in whether that point in our lives is 2016?


Our homes becoming smarter

We’ve all heard of the smart watch, smart television and so on but 2016 seems set to be the year where a whole range of smart home tech finally catapults itself into our lives for good. From smart fridges to smart washing machines and even to smart mirrors and smart beds, are our lives about to go into smart overdrive and become a lot more connected? All home devices connected to the internet and communicating to each other you say? Can you imagine a time where your smart kettle begins to boil for your morning cuppa and it was triggered by your smart alarm going off beside your bed? Or that your home is nice and warm when you get home because your smart car automatically told it to do so once it got within 5km of your house? Again, similar to VR, those type of things may be a bit down the line for the average consumer, but before long we’ll all be smart.

“The Uber of…”

I often wonder how companies feel about developing a service only to have it labelled in the media as “The Uber of (insert industry here)” Perhaps it’s annoying or maybe they don’t mind being associated with such a globally renowned company. Maybe it’s an easy way of explaining what your company does?

Either way, expect a lot more of it in 2016 as entrepreneurs come up with more ways to disrupt industries by using your smartphone. I mean why do it the traditional way when you can save yourself so much time and money by tapping a button?

It seems the likes of Uber, Airbnb and Netflix have paved the way for looking beyond the traditional business model and doing things such as cutting out middlemen, challenging regulations and combining different types of innovation to offer something new and more efficient for the customer and by doing so, disrupting industries. So with that being said, for the next year, prepare yourself for a lot of “We’re the Uber of….”

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The Digital Transformation: Will Companies adapt?

The power of social media, mobile devices, tech wearable’s and the Internet of Things are just a fraction of the technologies that are scaring companies and disrupting industries worldwide. The way consumers are now behaving, communicating and connecting is continuously changing and organisations must now be proactive as opposed to reactive in relation to the rate that technology is changing and how it will impact their business.

So the question is, do companies adapt or disappear as the onslaught of the digital industrial revolution approaches? Companies are now faced with a problem, do they invest budgets and resources in existing technology and business strategies or look at market trends and the slight changes in consumer behavior and put their money towards that in the hope that it will pay dividends down the line? More so than ever before, we are noticing  that technology is evolving far quicker than businesses can naturally adapt and how companies adapt seems to be intrinsically linked to their future success, Just look at Apple versus Blackberry.

So what do Senior Executives think about the age of digital transformation? A recent Fortune survey said that four out of every five CEO’s are kept awake at night due to the rapid change in technology and the drastic implications that it could have on their organisation. Former Cisco Chief Executive John Chambers also recently said to a conference full of CEO’s from around the world that “40% of the companies in this room will not be around in a meaningful way in 10 years including ourselves if we fail to execute or if we miss an opportunity in relation to transformation. The ironic thing about this is that technology is apart of the problem, however it is also apart of the solution.

Enter Digital Transformation. The term Digital Transformation itself may seem like jargon, however it is one of the most important elements facing organisations today, it makes businesses think outside the box and how things are evolving on the outside in order to change the strategies, models and business philosophies on the inside. Defined, digital transformation is the intentional efforts to adapt to the onslaught of disruptive technologies that affect the way consumers communicate, connect and behave. As technology is now ingrained in our everyday lives, organisations are forced to update traditional technology strategies to match what consumers want and find most efficient. The need to do this is becoming more and more compulsory. So the question is will companies adapt or disappear with the oncoming digital revolution?


Continue reading “The Digital Transformation: Will Companies adapt?”